Privacy Policy

In order to have a better shopping experience with BERNINA (Singapore), please read through the following before providing us with any of your personal data.

Throughout this Privacy Policy, where we refer to your "personal information" means any information you provide to us about you. This includes your national registration identity card (NRIC) number, foreign identification number (FIN), name, address, email address, telephone number, gender, date of birth, payment information and transaction details and other information that you have provided to us.

Such personal data will be processed in accordance with the Singapore Personal Data Protection Act 2012 ("PDPA"), its associated regulations and subsidiary legislation, and guidelines issued by the Singapore Personal Data Protection Commission ("PDPC"). Jurisdictions outside of Singapore may have different local data protection standards.


Your personal data will be used for the following purposes:

  • Facilitate access to BERNINA (Singapore)’s website by creating user account with us
  • Provide customer service
  • Facilitate online transactions and payments
  • Marketing and promotional activities
  • Conduct market research, user profile and statisical analysis by third-party service providers (such as subcontractors, agents or network operators) who are employed to perform business and administrative functions for BERNINA (Singapore)
  • Third party businesses with whom we may collaborate
  • Government bodies, legal or regulatory obligation


Your personal data may be transferred out of Singapore. Such transfers will be carried out in accordance with the PDPA. Third parties, with the exception of Government bodies and other public agencies, are subject to data protection obligations and may only use your personal data to perform the necessary functions.

By providing your personal information, you agree that BERNINA (Singapore)may contact you by email, telephone, or mail. However, if you indicate that you do not wish to receive any promotional or marketing material, we will not send any materials to you.

Your continued use of our website constitutes your acknowledgement and understanding of, and agreement with, our Terms and Conditions and this Privacy Policy.


WhatsApp Mailing List

We have now started a WhatsApp mailing list service to bring BERNINA closer to you! Customers who join the WhatsApp mailing list by saving the number +65 87529698 to their mobile phone and send JOIN would have their service activated within 2 working days. 

To cancel the WhatsApp mailing list service, simple send STOP to +65 87529698, the service will be deactivated in 2 working days. The WhatsApp number used to join the WhatsApp mailing list will be used strictly for alerting customers who have joined on the latest launches, promotions, and other related marketing activities by BERNINA (Singapore). The number will not be disclosed to third party provider for any other purposes.